EST. 2021 • BOSTON, MA

We help ambitious brands
see their ROI clearly.

Sight Leads is a data-obsessed digital advertising agency based in Boston. We combine strategic thinking, modern creative, and relentless optimization to deliver campaigns that actually move the needle.

OUR MISSION

Practical insights.
Real growth.
No hype.

Sight Leads was founded with a simple belief: most businesses are overspending on digital ads because they lack clear strategy, proper tracking, and ongoing optimization. We saw too many companies throwing money at platforms without understanding what was actually working.

Our team has managed tens of millions in ad spend across Google, Meta, and Bing for local service businesses, B2B companies, and consumer brands. We built Sight Leads to bring enterprise-level advertising discipline to growing companies that deserve better than generic agency retainers.

Today we partner with businesses that value transparency, measurable outcomes, and long-term relationships over flashy promises.

THE BOSTON ADVANTAGE

Why businesses choose a Boston-based agency

  • Deep expertise in both local service marketing and complex B2B funnels
  • Strong understanding of Northeast market dynamics and competitive landscapes
  • Direct access to our leadership team — no account manager handoffs
  • Commitment to compliance and ethical advertising practices
WHY CLIENTS STAY WITH US

What sets Sight Leads apart

Radical transparency. You always know exactly where your budget is going and why.
Data-first culture. Every decision is backed by performance data, not opinions.
True partnership. We treat your ad spend like it’s our own.
No long-term contracts. We earn your business every month.
THE TEAM BEHIND THE RESULTS

Experienced. Practical. Obsessed with performance.

Michael Chen - Founder & Head of Strategy
Michael Chen
Founder & Head of Strategy
15+ years in performance marketing. Former lead strategist at two national agencies. Passionate about building systems that scale predictably.
Boston, MA • Previously at HubSpot & independent agencies
Priya Patel - Director of Paid Media
Priya Patel
Director of Paid Media
Google & Meta certified expert who has managed over $45M in ad spend. Specializes in multi-channel attribution and scaling local service businesses.
Boston, MA • Ex-Google Ads specialist
David Morales - Creative & CRO Lead
David Morales
Creative & Conversion Lead
Former lead designer at a top conversion rate optimization agency. Expert in high-performing ad creative and landing page psychology.
Cambridge, MA • 9 years in direct response creative
Aisha Khan - Client Success & Analytics
Aisha Khan
Head of Client Success
Makes sure every client feels heard and every campaign has crystal-clear reporting. Background in data analytics and client strategy.
Boston, MA • Former data analyst at Wayfair
OUR COMMITMENT

Transparency is non-negotiable.

We will never promise results we can’t deliver. We share access to every ad account. We explain every recommendation. And we only take on clients when we genuinely believe we can help them grow profitably.
We operate under the highest standards of advertising ethics and platform compliance.